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Toyota Hits Its Stride Becoming Presenting Sponsor of the Shamrock Run Portland

· Shamrock Run is a community tradition that offers something for everyone

· One Lucky Runner to Win a New Toyota Vehicle on St. Patrick’s Day 2024

Portland, Oregon – October 25, 2023 – Portland’s popular Shamrock Run today announced a new and expanded partnership with Toyota as the presenting sponsor and official automotive partner for the 2024 event.

Known for its vibrant finish line festival and serving as the kickoff to the spring running season, the Shamrock Run Portland presented by Toyota will take place on St. Patrick’s Day, March 17, 2024 at the Tom McCall Waterfront Park. As part of the sponsorship, one lucky winner will drive home in a brand-new 2024 Toyota RAV4 TRD Off-Road.

"Toyota is proud to join forces with the Shamrock Run, an annual event that embodies the spirit of community, health, and celebration,” said Russ Humberston, president of the Pacific Northwest Toyota Dealers Association. “The partnership between Toyota and the Shamrock Run Portland is not just a sponsorship but a shared commitment to creating a memorable, impactful and festive St. Patrick’s Day Celebration in the community. The opportunity to win a new 2024 Toyota RAV4 vehicle adds an extra layer of excitement to this iconic event."

"We're absolutely delighted to welcome Toyota as our presenting sponsor and official automotive partner for the 46th annual Shamrock Run,” said Phyllis Blanchard, Head of Partnerships for the event. “We invite participants, families, and supporters to join us on March 17, 2024, for an unforgettable celebration of health, community, and the chance to drive away in a brand-new 2024 Toyota RAV4. Let the countdown to St. Patrick's Day begin!"

Beyond the excitement of the race and the opportunity to win a new Toyota vehicle, the race will continue its longstanding tradition of supporting the Doernbecher Children's Hospital. For 26 years, the event has dedicated itself to improving the lives of children through its affiliation with the hospital. With Toyota's support, this noble cause receives an even greater platform, enabling more generous contributions to benefit the children and families in need.

Highlighting a day filled with six different race distances, the 2024 event will feature the return of the "Shamrock Showdown" 8K. The competitive race features local elite and sub-elite runners, offering an exciting competitive platform with prize money for the top three men's and women's finishers. The "Shamrock Showdown" 8K adds an extra layer of competition and prestige to an already iconic event, attracting top talent from around the region.

Race weekend kicks off with the Shamrock Run Fitness Fair at the Oregon Convention Center on Friday, March 15, and Saturday, March 16, where participants can pick up their race number. The free event is open to the public and features dozens of brands and exhibitors offering a variety of health and wellness products.

Race day begins with the 5K at 8:00 a.m. PT on Sunday, March 17, at the Portland Waterfront Park, the first of six events taking place throughout the day. The Shamrock Showdown 8K is set to begin at 10:10 a.m. and welcomes some of the fastest runners in Portland. Thousands of runners, walkers and families will flock to Tom McCall Waterfront Park to cheer on participants and celebrate with live entertainment post-race from local musicians.

For more information or to view a complete schedule of events, visit or follow @ShamrockPDX on social media.

About Shamrock Run Portland

Founded in 1979, the Shamrock Run Portland is the largest running and walking event in Oregon and will celebrate the 46th edition on Sunday, March 17, 20243. The Shamrock Run offers competitive races at a variety of distances from 5k to a half-marathon, as well as the "Shamrock Stride" fitness walk and “Leprechaun Lap” kids race. Event weekend culminates with a finish line festival at Waterfront Park, including a tented beer garden, complimentary Oatmeal and an entertainment stage with performances from local musicians. Race weekend kicks-off with the Shamrock Run Fitness Fair at the Oregon Convention Center on March 15 and 16 where participants pick up their race number. The primary beneficiary of the event is Doernbecher Children’s Hospital Foundation, which has been affiliated with Shamrock for the past 26 years. For more information or to register, visit or follow @ShamrockPDX on Twitter.

About Toyota

Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 63,000 people in North America (more than 49,000 in the U.S.). Over the past 65 years, Toyota has assembled nearly 45 million cars and trucks in North America at the company’s 13 manufacturing plants. By 2025, the company’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.4 million cars and trucks (more than 2.1 million in the U.S.) in 2022, of which, nearly one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

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